Secrets and Mac Pies: A Linklove Retrospective

If you’re looking for a round up of what the speakers had to say at Linklove on 15th March 2013, seriously, where have you been all week? By now you have had the opportunity to find the official recap, the infographic (I’m in it!), the SEO Gadget roundup, the Koozai tips list, Kath Dawson’s tip list, Sarah E. Sinfield’s review, not to mention the slides from presentations by Wil Reynolds, Lyndon Atcroft, Hannah Smith, Ian Lurie, Rand Fishkin, Ade Lewis, Claire Stokoe and Will Critchlow. Richard Baxter, of course, performed a live, slide-less demonstration of API calls, but if you want to imagine what it looked like: picture an Excel spreadsheet. Now imagine there is data in it. (more…)

the trust threshold

Early in my SEO career I watched this Whiteboard Friday video on SEOmoz, presented by Tom Critchlow. In the video he said something that resonated with me, so much so that I wrote it on a post-it note and stuck it on the wall behind my monitor, where it stayed for about a year until I left that company (I still have it in a file somewhere). He said, simply: (more…)

How to Use Google’s Shiny New Disavow Tool

Don’t. Certainly not now and possibly not ever.

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